Business Advantage is the course for university and in-company learners, equipping them with the language they need to succeed in a business environment.Business Advantage is based on a unique syllabus that combines current business theory, business in practice and business skills - all presented using authentic, expert input. The course contains specific business-related outcomes making the material highly relevant and engaging.The business theory lessons of the Upper-intermediate Student's Book contain input from leading business organisations, including:- Cambridge Judge Business School, University of Cambridge;- the European School of Business, Reutlingen University;- the Boston Consulting Group.The business practice lessons contain case studies on a wide range of companies, organisations and industry sectors, such as:- Nokia; - Dell;- Havaianas;- Grameen Bank;- the Russian oil industry.The business skills lessons contain authentic content from real business meetings that will help improve learners' skills in areas such as presentations, negotiations, meetings and relationship-building.In addition, there are business writing sections which will enable learners to produce a variety of effective written business communications.Business Advantage is informed by the Cambridge Business Corpus and the Cambridge and Nottingham Spoken Business English Corpus - both part of the Cambridge English Corpus, a multi-billion word collection of real spoken and written English. It is the first business course to benefit from a spoken business English corpus, further guaranteeing that the language learnt is both natural and up-to-date.The Student's Book comes with a free DVD of video case studies to watch after every two units. Business Advantage is the course for tomorrow's business leaders.
|форма выпуска: ||Мягкий / Полужесткий переплет|
|издательство: ||Cambridge University Press|
|формат: ||220x275 мм мм||
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Секция: Учебная (для изучающих иностранные языки)